Our Story
FreeThinker was created with the mission to quit coffiene without sacrificing ritual.
For anyone interested in getting rid of their caffiene induced symptoms, we offer products that help you make the switch.
It all started when a young motivated professional finally got her foot into the door of her dream industry. In order to prove herself and get a shot at sticking to the company long term, feeling good and performing at the highest capacity on a daily basis was crucial for her success.
Good news is, she got promoted and moved up the ladder. But soon after, she began experiencing symptoms of all types.
From heart palpitations, to acne breakouts, and panic attacks - feeling restless but simulateously tired all the time, she didn't feel like herself anymore.
To maintain this position, she had to be resiliant and seek out what was affecting her wellness. All souces pointed to caffiene being the cluprit...
As a coffee lover, it was hard to give up her morning ritual. The process of filling her moka pot each day, smelling the dark roast and sipping a warm cup was always something to look foward to.
At first she tried to drink less cafineated brews but the problems persisted.
Then she switched to decaf, but found out that most companies use chemical processing to strip their beans.
Tea tastes great, but it just didn't hit the same.
Mushroom drinks were expensive, grainy and distasteful.
Why was it so difficult to replace this habit?
She thought she might just have to let go of her beloved morning cup.
Until she discovered european coffee alternatives that had been used for decades...
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